About Us
Homegrown Tees. Lakeside Sass. Finger Lakes Forever.
Welcome to FLX Tee Company, where the wine flows like water, the sunsets are better than your cousin’s Instagram filters, and we put the “tee” in “FLX-treme local pride.”
Who the Heck Are We?
We’re a proud small biz born and raised on the scenic shores of Hector, NY—population: tractors, deer, and people who can drive a boat better than they parallel park. Our founder and only employee (so far), grew up with Seneca Lake in the backyard, grape juice in the sippy cup, and a dream:
Make t-shirts that scream Finger Lakes louder than a seagull fighting a bag of leftover salt potatoes.
We live and breathe that FLX life. You know the one:
- Bonfires with friends
- Cold beers by the dock
- Questionable karaoke at Two Goats
- And proudly explaining to out-of-towners what the heck a “Riesling” is.
Our Mission (besides surviving another summer of leaf peepers and wine bus bachelorette parties)
To design ridiculously cool shirts inspired by the Finger Lakes—equal parts vintage flair, lakeside vibes, and upstate sarcasm. We’re talking:
- Grapes with attitude
- Sunsets that slay
- Witty, wearable art that says: Yes, I’ve fallen off a paddleboard and I still have dignity.
Everything we do is for the love of this region. Because we know there’s no place like the FLX. And if you know, you know.
Are We a Big Deal?
No. We’re not some big-box brand with a marketing team powered by AI and espresso shots. We’re a small-batch, heart-powered, FLX-raised operation that occasionally ships shirts with dog hair and a faint smell of campfire (free of charge).
But what we lack in corporate gloss, we make up for in authenticity, clever designs, and the kind of customer service you’d get from your neighbor Larry who lent you jumper cables in 2009 and still asks how your car’s running.
Why FLX Tee?
Because life’s too short for boring shirts and bad lake days.
Because you need a tee that pairs well with a wine slushie.
Because you’re one Hector-raised rebel click away from becoming the best-dressed person at the Glenora brunch buffet.
So grab a shirt, embrace your inner local legend, and let’s keep the Finger Lakes spirit weird, wild, and wonderfully worn.
FLX Tee Company
Born in Hector. Designed for the dock. Made with love and probably a little dog supervision.